All eyes on … the new generation of the Plus4You

The products from our Greenline – a revolutionary series of environmentally friendly coffee machines which allow for energy savings of up to 47,6% compared to traditional coffee machines – are symbols of technological excellence and of Astoria’s green philosophy. These machines use separate boilers for each individual brewing group and innovative software that manages the automatic stand-by system during breaks. They also feature a night-time energy-saving function and intelligent temperature adjustment that only switches on when needed.

At Host we introduced the new generation of our Plus4You: a machine intended for all those locales where coffee is the core business; and that’s not all. In addition to guaranteeing a perfect espresso – a sensory masterpiece certified by INEI, Istituto Nazionale Espresso Italiano (Italian National Espresso Institute) –, the Plus4You fits perfectly into any context where the coffee machine is regarded not just as another appliance but as a design and furnishing feature. In short, we have here a machine specifically designed to guarantee satisfaction to the barista, thanks to the quality of the coffee produced; to technicians, thanks to easy maintenance and programming; to coffee shops, thanks to the optimal quality-performance-price ratio, and, of course, to design aficionados as well. Not to mention the ethical component of the Plus4You: through its collaboration with the non-profit organization Coffee Kids, part of our sales proceeds go to supporting the Latin American population working in the coffee supply chain. Since its inception the Plus4You has stood out for its strong innovative element, and it continues to evolve through the incorporation of new technology that doesn’t sacrifice its visual personality.

The new Plus4You can be equipped with a system of distance telemetry that can remotely control the parameters of the machine’s use and consumption. This feature is particularly useful for the coffee house. On another front, the most evident new visual trend concerns the display, with the introduction of an ample, next-generation capacitive touch screen designed to combine functionality with cutting edge aesthetics.

Dress me up: Wega, Astoria and Domus Academy design the coffee machines of the future

Defending our leadership in the field of industrial coffee machine production means establishing new paradigms, combining technological excellence with new consumer trends, supporting new movements, designs and needs: imagine a possible revolution in form and functionality, particularly where the emotional component plays a fundamental role in market dynamics.

This is the challenge behind the partnership deal between Wega Macchine per Caffè, Astoria and Domus Academy, the prestigious institute founded in Milan in 1982 that is part of the Laureate International Universities network. With the goal of exploring a new dimension for professional espresso coffee machines, Wega and Astoria decided to sponsor the 2013 Domus Academy Master in Design, supporting a team of students from emerging markets like China, India, South Korea, Taiwan and Portugal.

Designed around the definition of an international context applied to new product images, the Wega and Astoria-sponsoredDress me up project hosted Master students at their headquarters in Susegana, where they received constant, specific training to help them understand and navigate market dynamics and new project standards.

Wega and Astoria stand out for their constant attention to innovation, research and new trends. As the Dress me up concept suggests, the challenge consisted in coming up with a new aesthetic for the product while respecting the technological aspect: that is, outline a possible evolution towards new scenarios, where design can triumph over limitations in production and technology to become an essential competitive aspect and a catalyst for new product perception.

The Master was launched with an inauguration in July 2013, and this compelling initiative came to fruition last Tuesday, November 26th, with the presentation of final theses at the Domus Academy in Milano. Federico Gallia, Sole Director of the Ryoma Group and Chairman of the Board of Directors of Wega, Paolo Nadalet, Managing Director for Wega, Philippe Casens, Course leader for the Domus Academy Master in Design, Odoardo Fioravanti, designer and Project leader for the theses, and designer Lorenzo Bustillos presided over the event.

The final projects developed by the 2013 Master in Design students will be the focus of an exhibit called Open Doors, scheduled on Tuesday, December 10th, (6:00 p.m.) and Wednesday, December 11th (10:00 a.m. – 6:00 p.m.) at the Domus Academy in via Darwin 20 (free admission).

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RYOMA’s mission is to create long term value for its shareholders through strong support offered to the companies affected by their strategic decisions.

Its vision is based on the development of innovative products and excellent services, as well as decisions which take into consideration social and environmental sustainability.


The Astoria and Wega Macchine per Caffè brands were acquired in 2012. They represent quality excellence in the industrial sector of espresso coffee machine production and are two prestigious ambassadors for the made in Italy label, with the potential to project the values of tradition towards increasingly ambitious goals.

Who we are

A leader in the manufacturing sector, thanks to an acute investment policy and solid International vision, RYOMA holding was established in 2012. Doctor Federico Gallia is President and CEO.

Today the company enjoys an international presence covering 130 countries, with nearly 30,000 food equipment systems produced during 2013.