NEWS

Astoria supports the “Slow Food Presidium” project for coffee

Astoria is promoting quality coffee in association with Slow Food and Università di Pollenzo during the Salone del Gusto e Terra Madre trade fair scheduled from October 23rd to the 27th, 2014 at the Lingotto Fiere complex in Turin.

Astoria espresso coffee machines are featured at the cafeteria in the fairgrounds that will be hosting the Slow Food Presidia; they represent a savvy coffee culture and guarantee the proper tasting procedure for each variety participating in the safeguarding project.

The “Slow Food Presidium coffee” brand aims to promote the quality of the product as well as sustainability, by favoring transparency in the manufacturing process in order to support equitable pricing logic. They also strive to protect biodiversity while countering a trend towards homogenization and exploitation. These priorities are sustained wholeheartedly by the company from Susegana, a top producer of quality espresso machines that has always been committed to sustainability and consumer trust.

Astoria’s green philosophy is also expressed through the strategic partnership with Università di Scienze Gastronomiche di Pollenzo, an establishment that is committed to the enrichment of food products and which offers an educational curriculum that’s unique in the world. The collaboration is guided by the dual values of science and ethics, which have been applied to improve the sensory experience but also to insure more responsible resource management. The mission also embraces the role of coffee roasters and buyers, who are called upon to distinguish the intrinsic qualities of a product through an increasingly careful evaluation process.

All coffee at Salone del Gusto and Terra Madre 2014 is prepared by Astoria, who have provided their professional machines (along with passion and experience) to ensure that Slow Food Presidia coffees can be enjoyed and appreciated to the fullest.

The goal of the project is to involve the coffee roasters in a safeguarding logic, a concept which already exists as the base for other specific experiences. The collaboration between Astoria and the Slow Food foundation is also interested in the education and preparation that goes in to a proper tasting. Naturally, machine maintenance and water treatment are also fundamental factors to consider before a valid sensorial experience. On the last day of the Salone del Gusto, Monday, October 27th, Astoria is dedicating a workshop to this very theme.

Consult the full schedule for the event at: www.salonedelgusto.it

Discover the new Sabrina by Astoria

Taking inspiration from the Vintage style of the 60’s, Sabrina, the new born in the Astoria family, stands out for its character and elegance. Sinuous and harmonious lines, underlined by touches of light irradiating from the background, characterize the machine side panels.

Soft and dynamic features are interrupted by illuminated and personalizable marquetries and bring together the professional character and the bold but refined style of the chromed group covers. A unique and charming design at the service of technology, handiness and reliability for a final result offering great quality and versatility in any performance.

The taste of passion at the XXVI Winter Universiade Trentino

Wega is once again lining up in support of great international sports for the XXVI Winter Universiade Trentino, the biggest multidisciplinary sports event ever hosted by the Autonomous Province of Trento.

The event is taking place from December 11th to the 21st, 2013, in twelve areas around Trentino, and asTechnical Supplier Wega will become an ambassador for the great tradition of Italian coffee. Wega machines will be installed in a total of 8 locations for the 2013 Trentino Winter Universiade games and its logo will be featured on the welcome backdrops set up at the entrances to the various race venues.

The company played a major role as an official supplier to the Nordic Skiing World Championships held inVal di Fiemme from February 20th to March 3rd, 2013, with their top-of-the-line Wegaconcept. Now with the XXVI Winter Universiade Wega will hit the snows of Trentino once again for an adrenaline-soaked event that translates the thrill of sports in to the values of the Wega brand: in addition to an international influence – with 3,600 athletes, managers and accredited technicians and more than 60 countries participating – these values also include the passionate search for excellence as well as the same concern for the environment and technological innovation that has always been expressed by the hosting territory.

“We are proud to participate in this great sports event, celebrated in a land of champions associated with the notions of reliability, innovation and investment into research and development. These ideas reflect Wega’s philosophies,” confirms Paolo NadaletManaging Director for Wega. “The highest standards, spectacular results and cultural expression: the profile for this event perfectly reflects our company goals and once again confirms our attention to models of success based on positive values like team work and winning synergies.”

A coffee on the terrace overlooking the Dolomites

Wega welcomes all winter sports enthusiasts to a Terrace overlooking the Dolomites: the Alpe del Nevegal, an important part of Belluno’s heritage that lies on a summit where the Dolomites meet the Venetian plains.

This place is an enormous natural gym, suited to the smallest children and made to measure for families and all genre of snow fans, where a love for the mountains is translated into pure fun, thanks to a wide range of options that include the possibility of night skiing.

To perfect your own personal technique in skiing, snowboarding and freeride, or to get children off to a good learning start, the NevegalSkiSchool and the ValbellunaSkiSchool offer their time-proven experience and expertise. Both schools are located in the main square, Piazzale Nevegal, where the Wega logo welcomes all snow lovers, inviting them to come taste the irresistible aroma of Italian espresso and enjoy an unforgettable experience surrounded by the breathtaking views of the UNESCO World Heritage Dolomites.

All eyes on … the new generation of the Plus4You

The products from our Greenline – a revolutionary series of environmentally friendly coffee machines which allow for energy savings of up to 47,6% compared to traditional coffee machines – are symbols of technological excellence and of Astoria’s green philosophy. These machines use separate boilers for each individual brewing group and innovative software that manages the automatic stand-by system during breaks. They also feature a night-time energy-saving function and intelligent temperature adjustment that only switches on when needed.

At Host we introduced the new generation of our Plus4You: a machine intended for all those locales where coffee is the core business; and that’s not all. In addition to guaranteeing a perfect espresso – a sensory masterpiece certified by INEI, Istituto Nazionale Espresso Italiano (Italian National Espresso Institute) –, the Plus4You fits perfectly into any context where the coffee machine is regarded not just as another appliance but as a design and furnishing feature. In short, we have here a machine specifically designed to guarantee satisfaction to the barista, thanks to the quality of the coffee produced; to technicians, thanks to easy maintenance and programming; to coffee shops, thanks to the optimal quality-performance-price ratio, and, of course, to design aficionados as well. Not to mention the ethical component of the Plus4You: through its collaboration with the non-profit organization Coffee Kids, part of our sales proceeds go to supporting the Latin American population working in the coffee supply chain. Since its inception the Plus4You has stood out for its strong innovative element, and it continues to evolve through the incorporation of new technology that doesn’t sacrifice its visual personality.

The new Plus4You can be equipped with a system of distance telemetry that can remotely control the parameters of the machine’s use and consumption. This feature is particularly useful for the coffee house. On another front, the most evident new visual trend concerns the display, with the introduction of an ample, next-generation capacitive touch screen designed to combine functionality with cutting edge aesthetics.

Dress me up: Wega, Astoria and Domus Academy design the coffee machines of the future

Defending our leadership in the field of industrial coffee machine production means establishing new paradigms, combining technological excellence with new consumer trends, supporting new movements, designs and needs: imagine a possible revolution in form and functionality, particularly where the emotional component plays a fundamental role in market dynamics.

This is the challenge behind the partnership deal between Wega Macchine per Caffè, Astoria and Domus Academy, the prestigious institute founded in Milan in 1982 that is part of the Laureate International Universities network. With the goal of exploring a new dimension for professional espresso coffee machines, Wega and Astoria decided to sponsor the 2013 Domus Academy Master in Design, supporting a team of students from emerging markets like China, India, South Korea, Taiwan and Portugal.

Designed around the definition of an international context applied to new product images, the Wega and Astoria-sponsoredDress me up project hosted Master students at their headquarters in Susegana, where they received constant, specific training to help them understand and navigate market dynamics and new project standards.

Wega and Astoria stand out for their constant attention to innovation, research and new trends. As the Dress me up concept suggests, the challenge consisted in coming up with a new aesthetic for the product while respecting the technological aspect: that is, outline a possible evolution towards new scenarios, where design can triumph over limitations in production and technology to become an essential competitive aspect and a catalyst for new product perception.

The Master was launched with an inauguration in July 2013, and this compelling initiative came to fruition last Tuesday, November 26th, with the presentation of final theses at the Domus Academy in Milano. Federico Gallia, Sole Director of the Ryoma Group and Chairman of the Board of Directors of Wega, Paolo Nadalet, Managing Director for Wega, Philippe Casens, Course leader for the Domus Academy Master in Design, Odoardo Fioravanti, designer and Project leader for the theses, and designer Lorenzo Bustillos presided over the event.

The final projects developed by the 2013 Master in Design students will be the focus of an exhibit called Open Doors, scheduled on Tuesday, December 10th, (6:00 p.m.) and Wednesday, December 11th (10:00 a.m. – 6:00 p.m.) at the Domus Academy in via Darwin 20 (free admission).

For more information:www.domusacademy.com

Mission

RYOMA’s mission is to create long term value for its shareholders through strong support offered to the companies affected by their strategic decisions.

Its vision is based on the development of innovative products and excellent services, as well as decisions which take into consideration social and environmental sustainability.

Brands

The Astoria and Wega Macchine per Caffè brands were acquired in 2012. They represent quality excellence in the industrial sector of espresso coffee machine production and are two prestigious ambassadors for the made in Italy label, with the potential to project the values of tradition towards increasingly ambitious goals.

Who we are

A leader in the manufacturing sector, thanks to an acute investment policy and solid International vision, RYOMA holding was established in 2012. Doctor Federico Gallia is President and CEO.

Today the company enjoys an international presence covering 130 countries, with nearly 30,000 food equipment systems produced during 2013.