NEWS

The documentary “Streets of Budapest” is meant to be Astoria’s tribute to two worlds, starting with that of specialty coffees, which was told in the first part of the video and has been Astoria’s passion for almost twenty years.

The second is the world of art, which has been the underlying theme during Astoria’s three-year sponsorship of the World Latte Art Championships and World Coffee in Good Spirits Championships, and is the main theme of the video we launch today, the second part of the documentary “Streets of Budapest”.

It all started in 2015, with the comic strip at the Nordic World of Coffee trade fair, held in Gothenburg, Sweden; the following, at the Hotelex, in Shanghai, we paid homage to Chinese calligraphy.

Today, the protagonist is street art, in the form of stencils, spray or stickers, which is narrated by one of the artists who has been experiencing it personally: Gergely Void.

All news on #STREETSOFBUDAPEST!

On Wednesday 10th May, Wega will host one of the heats of the Espresso Italiano Champion competition at its own headquarters.

The competition was established in 2010 by the Italian Espresso National Institute (Inei), and has been an international competition since 2014, quickly gathering support not only in Italy, but also in Europe and Asia. The format requires the competing baristas to battle it out to prepare four espressos and four cappuccinos in just eleven minutes. The main difficulty is that in the allotted time they must also calibrate their grinders – and, of course, clean their work station at the end.

The selection on the 10th May will allow just one winner through to the Italian semifinal, where the barista going on to the grand final at Host Milano (taking place from 20th to 24th October) will be decided. The final will be hosted by Wega on a stand designed to meet the competitors’ needs.

The competition machines will bear a specially customised design inspired by this year’s coffee bar trends.

Good luck to all the participants: the best of you will get to meet each other on the Wega stand (Pav. 24P / Stand D52 – D60) in October!

Next April Seattle will host the 2017 edition of the Global Specialty Coffee Expo, one of the most appealing events to all the specialty coffee lovers around the world.

On the occasion of the Launch Party, organized on April 20^th at 6 pm at the Seattle Paramount Theater, the most creative and skilled US baristas will compete against each other during the United States Coffee Championship (USCC) Latte Art Throw Down.

During this single elimination tournament organized by the Specialty Coffee Association (SCA), that will give the 32 participants the opportunity to show their abilities, the official espresso machines will be Plus4Champions, specifically designed to guarantee a constant quality both during extraction and brewing of the espresso in high level competitions like these.

One of the peculiarities of this competition is the kind of milk the baristas are going to use, that will be of vegetable origin. At each round the competitors will have to prove to be able to make excellent cappuccinos using soy, almond, coconut and rice milks, then choosing one of these to use during the finals.

Judges will evaluate the visual quality of the foam, the contrast between the surface of the espresso and the milk, the position and dimensions of the pattern in relation to the cup, the originality of the idea and the level of technical difficulties required to realize it. They will then crown the winner,  who will receive an Astoria espresso machine as prize.

Wega Macchine per Caffè is airing a new commercial to mark the official launch of its new IO machine. The commercial highlights the young, funky style of the IO with a spectacular riot of colour – all to the fast, catchy beat of a dubstep song.

A contemporary urban-style loft, the perfect reflection of Wega’s Strong&Tough style, is suddenly lit up by an explosion of colour. Centre stage is none other than the new IO, a real gem of design and technology, in its three colour options – Brilliant Orange, Acid Green and Pearl White. With them is a barista who, as he puts the filter holder into each machine, causes a jet of orange, green or white to spray out, hitting three different people dressed in black: a hip hop dancer, a skater and a rocker.

No words, just images, while the key message of the commercial appears at the end, alongside the three machines and the slogan “COLOUR YOUR COFFEE”. The message couldn’t be clearer: this latest addition to the Wega range will bring style and energy to any setting, at the same time offering all the taste and quality of authentic Italian coffee.

You’ll find the video – along with IO’s own new funky webpage, plus the latest catalogue – online at www.iowega.it

The new IO is a machine that stands out from the rest. A symbol of fashion, creativity and style, it is perfect when space is limited or consumption is lower, with 1-unit and 2-unit COMPACT models available in addition to the classic 2-unit model.

To be the best you have to go all the way, because true passion knows no obstacles. To reach your goals, you must be Strong & Tough: decisive, tenacious and faithful to your identity.

The new Wega corporate video tells this story. The perfect espresso is the destination of a long and passionate adventure, a journey of constant discovery.

Shot between Venice and the Dolomites, the video follows the travels of a young coffee lover in search of the perfect cup.

The emotions experienced on the road are a prelude to the real pleasure, because My Concept, the Wega’s top machine, is waiting for the adventurer. With its innovative functions – including the option of memorizing different preferences and activating remote control with mobile devices – can read your mind and satisfy the client’s wishes at any moment.

Espresso in 10 minutes. Strong & Tough.There is no need to add anything else, because My Concept has already conveyed its message; all it takes is a few simple moves for the barista to serve the perfect espresso.

See photos from backstage