Wega, a new, strong and recognisable image.

An ever-growing brand with solid roots.

The communication history of Wega, one of the most famous brands in the Ryoma portfolio, has reached a new turning point.

Always an ambassador of Italian quality and excellence in the world, Wega now has a new image, redesigned to consolidate the strong presence of a recognisable reality, making it suitable for all the needs of today’s communication scenario. The rebranding is based on the values of tradition and a vision of the future: at Wega we create design machines that encapsulate the essence of real espresso.

The iconic monogram of the cup is simplified in favour of cleaner lines, while the typeface – particularly memorable and instantly associative – is enhanced. For the typographic part, a study was also developed around a custom corporate bold typeface that would capture the soul of Wega.

The new claim – Superior Coffee Experience – evolves in line with the company’s internationalisation, highlighting the coffee experience that is made possible by the quality and tradition of an ever-growing brand with solid roots.

Wega is ready for a new adventure with an exclusive face that interprets the perfect fusion of design and technology, concentrating the aroma of coffee in an aesthetically perfect gesture.


Ryoma at HOST 2023

For the first time, the holding tree gathered all its brands in one space.

Team unity was the watchword at the latest new edition of HOST 2023, where Ryoma brought together all its brands in a large stand where visitors could admire all the solutions for the coffee world offered by the various brands of the Italian group.  

The Ryoma tree
The stand featured a tree whose branches included all the different brands that the Group has decided to focus on in recent years. A highly symbolic choice that sanctions the unity of intentions and the collective vision that strengthens the reality of Ryoma, which  is increasingly determined on the one handto consolidate its investments in the coffee sector, and on the other to continue to expand its range of solutions (HLF’s entry into the Group, with super-automatic machines that will enrich the Group’s product portfolio).

New products for 2024
Ryoma’s brands unveiled many new products at this edition. From the new platform of Astoria’s iconic Plus 4 You Advantage to Wega’s WBar Pro and the innovative rebranding of these two historic companies. Macap’s coffee grinders, with a brand new platform, are specifically designed to meet the needs of coffee shops. To complete the domestic range, visitors were able to take a closer look at the LEO 55 line.   

Host, a showcase for global challenges
With a new attendance record, HOST 2023 was once again the benchmark for the entire Ho.Re.Ca. world, and for Ryoma it was an opportunity to strengthen partnerships and build new business relationships for the future. The audience was enthusiastic, and although the market is currently challenging, the Group’s investments are moving in the direction required by international coffee business players.


Astoria, a clear and futuristic rebrand

The new claim emphasises tradition in a recognisable and straightforward way.

An important step for Astoria – one of the historic brands in the Ryoma portfolio – marks a new beginning in communicating its core values.
The V12 Design studio has overseen a rebranding that represents a real turning point in the history of the Italian brand, reaffirming its important tradition in a modern and entirely new key.

A future of excellence awaits Astoria, which now presents itself with a new logo that is clear and futuristic, with a decisive character, projected towards an ascending pyramid that recalls the brand’s vision of developing upwards. The bright, luminous and dynamic Pantone red is adaptable to the darkest backgrounds and any situation.

With the new claim “With you. With coffee”. Astoria aims to enhance tradition in a snappy and recognisable way, exporting reliability and great performance around the world.


Barista Attitude lands in Australia for competition-filled MICE

Competitors at the World Barista Championship, which will take place in Melbourne, will be able to train with a special LTD from Tempesta Gara.

It will be a special MICE edition for Barista Attitude, which is waiting for visitors to fascinate them with its flagship products and amaze them with the features of two exclusive new Tempesta Limited Editions with designs yet to be discovered.

Specialty coffee enthusiasts and specialists will feel in their own world inside the Barista Attitude space: waiting for them will be Storm Profilo, a machine dedicated to espresso disc jockeys, with a strong personality, refined design and designed on the needs of professionals; and Storm FRC, the version with pressure profiles with the possibility to change the pressure during brewing, for a top quality in-cup result and, why not, to give vent to one’s creativity. At the booth you will also be able to get a close look at all the features of the Faro grinder, which -inspired by the Barista Attitude philosophy- is designed to achieve very high performance with a convenient and intuitive setting and maximum adjustment to get ever closer to the perfect grain size.

But that’s not all. There will also be a Tempesta Gara, made for competition and featuring an intuitive touchscreen and a sleek yet modern design that speaks of action. The steel legs form a perfect match with the details of the exclusive Faro grinder created to form a perfect pair with this espresso machine.

Tempesta will be a real star at the World Barista Championship in Melbourne, which will be held in conjunction with MICE, in the exhibition space. Indeed, competitors will be able to train backstage on a special limited edition of this machine, made in partnership with SCA, which will be fully unveiled during the days of the event.


Macap presents Labo x Aeropress, a collaboration of action and excitement

The new coffee grinder will be starring at World of Coffee 2022.

After a three-year absence, the World of Coffee returns to a Milanese venue of excellence with events and competitions that attract Specialty Coffee professionals and enthusiasts from all over the world. On this occasion, Macap is pleased to make official its new partnership with Aeropress, which has chosen the new LABO coffee grinder as the official sponsor for its world championships.

LABO was created to intensely experience any exploration in the world of coffee and is the result of about a century of evolution and inventiveness of the Venetian company that represents the history of the Italian grinder. Highly versatile, adaptable to alternative extractions, LABO is designed for baristas who want to build a dynamic and experimental relationship between coffee beans and espresso machine.

Convenience, intuition, speed, precision and stability are the essential parameters of an unmistakably Italian design. The collaboration with Aeropress, the famous device with which to extract coffee in any situation, makes this product a winning match for creating an infinite number of recipes, combined with a single dispenser that can grind any grain size precisely at all times.

Visitors will not only be able to admire the fruit of this collaboration up close, but will also be able to see LABO x Aeropress in action thanks to the presence of Renata Zanon, coffee expert and brand ambassador for Macap. There will also be two Aeropress available for anyone wishing to test the grinder from the world competition and various types of coffee from numerous roasters.

The Studio home line, comprising the M2M and M2E Domus, will also be presented during the event. The coffee grinders in this segment are designed to condense all the professionalism, tradition and reliability of Macap in domestic use. From the studio to the office, this line is simple yet high-performance in its interpretation of the origin and roasting of coffee, managing to process the beans with the utmost precision.


Barista Attitude at the World of Coffee 2022 with the new Tempesta, the official WBC machine

A competition version of the brand’s jewel tells it’s philosophy on an international stage


After three years, for the first time in its history in Milan, the World of Coffee will open its doors, to connoisseurs and lovers of Specialty Coffee, with a jam-packed schedule of events and competitions.

Barista Attitude will attend with its new Tempesta in competition guise. The official machine of the World Barista Championship until 2025, spreads the word of the brand’s project through its ambassadors from all over the world.

Designed and built for competing artists, the Tempesta features an elegant and futuristic design, with steel legs and an intuitive and versatile touchscreen that allows the barista to focus on the action. The version that visitors will be able to admire at the stand features: a special back panel on which the word ‘gara’ is engraved in glossy black; WST competition filters; double and bottompless filter holders and a competition display as a software option. It is definitely a machine to be discovered, devoted to experimentation, exploration and – especially in this case – challenge.

Throughout the event Andrea Allen, Emi Fukahori, Diego Campus and Michalis Dimitrakopoulos will be present as official ambassadors of Barista Attitude as they perfectly embody the authentic philosophy of this brand and the true vocation for the art of extraction. Much more than just words, this is a real project that captures the attention of the coffee world and influences it in a proactive manner as well as sharing messages and values with the community. Born from years of experimentation, this is a sort of manifesto that not only involves a high quality product but also the experience that the brand wants to share through it.

Barista Attitude also focuses on the social impact of its product. To support coffee farmers, the company sponsors the Specialty Coffee Association’s Buyers and Sellers of Coffee programme to connect with producers, buyers and roasters of green coffee. Internally, it is also conducting its own diversity and inclusion programme to culturally map areas for improvement as a company and as a group of people. A future-forward journey, then, that focuses on espresso as a social aggregator.


Wega & L’Eroica , representing the perfect balance between past and present.

In Gaiole in Chianti, a WMini dedicated to a unique event in the cycling scene.

The partnership between Wega and L’Eroica is linked to the importance of historical and cultural heritage. The magic of this format, the brainchild of Giancarlo Brocci and now exported all over the world in a dozen or so dedicated events, consists in rediscovering the authentic roots of cycling, pedalling through history in vintage clothes on classic bicycles.
Wega’s adventure in this fabulous world begins with its participation in L’Eroica, the iconic event held in Gaiole in Chianti this coming 2 – 3 October.
At the starting line, where participants will enjoy being bathed in the beauty of the Tuscan dawn, there will be an open-air Eroica Café where we’ll be using a special Wega WBar dedicated to L’Eroica. Outside the café area, there will be tables and areas where people can relax and an area dedicated to household machines. Furthermore, cyclists wishing to take home a special souvenir of the event will be able to buy an exclusive WMini, Wega’s versatile and intuitive home machine, with a body that has been beautifully customised for this event. A unique way to remember the race experience with every sip of espresso.

“Balance is the concept that binds two brands like Wega and L’Eroica”, says Paolo Nadalet, CEO of Wega. “Just like a bicycle, a good espresso needs to achieve perfect balance and the secret lies in an alchemy of factors that makes it an absolutely unique experience. L’Eroica is not just a historical cycling event, it represents culture in motion, territory, tradition; the atmosphere surrounding this event is exactly what we hope those who taste a coffee extracted from our machines experience: a winning and unforgettable taste that takes the consumer into another world”. 
Furthermore, a coffee break for a cyclist is an almost sacred moment, and that is why we are delighted to have designed a customised machine body for this event: this isn’t just about establishing a new partnership but also about strengthening the union between these two worlds”.

WMini: the culture of espresso in everyday gestures.
WMini is the small machine in the Wega catalogue, versatile and with character, it’s intuitive to use and gives exceptional results. Designed for home use with professional features, it is perfect for making a top quality espresso at home just like the one in the bar. WMini comes with a steam wand for frothing milk and a hot water spout for making tea. The internal water tank has a 2.5-litre capacity and coffee delivery is controlled using the practical manual lever.



The Group further expands its presence in the Coffee Business sector

The Ryoma Holding Company has finalised its acquisition of Macap – a historic Venice-based company founded in 1930 and a significant player in the production of professional coffee grinders – by buying a majority stake in the company.
Macap – a company active in 70 countries worldwide – offers a range of products that currently span from traditional coffee grinders to instant coffee grinders and dynamometric tampers.

As a result of this acquisition, Ryoma will further expand its presence within the coffee business and food equipment industries. The company is no stranger to these sectors, thanks to CMA – a company that specialises in the production of espresso coffee machines, which encompasses the prestigious Astoria, Wega, Storm and Hybrid professional coffee machine brands – in addition to Univerbar, a company specialised in the production of washing solutions.

The acquisition of Macap is part of the Group’s investment strategy and is an important development opportunity. Macap’s long-standing history in the sector and its expertise, combined with Ryoma’s commitment to support all the subsidiaries and human resource development, form the basis of the structured development plan which envisages the brand’s development in the main reference markets.


The Ryoma di Milano Shareholding Company announces that is has acquired all the shares of Univer-bar s.r.l., a company from Galliera Veneta (PD), specialized in the production of cleaning solutions for the restaurant sector.

Founded in 1979, the company stands out for essential craftsmanship combined with the use of modern production technologies and particular attention to market demands.

The Univer-bar brand has always been one of the most outstanding leaders in the cleaning sector.

Ryoma is pleased to have completed the acquisition of Univer-bar, an enterprise with great tradition that has been able to keep pace with the times and which will be supported with a structured development project. For Ryoma the acquisition will mean a wider presence in the food equipment sector.


To work in the coffee industry, having a strong passion and motivation is not enough. In fact, it is essential to have a high level of professionalism in any role, in order to ensure that the qualitative standards of the end product and service are always first-class.

During the Coffee Technicians Guild Summit, which Astoria has the honor of hosting at the Greensboro branch in North Carolina from the 20th to the 22nd of July 2017, the focus will be placed on the coffee machine technician, who, according to the Specialty Coffee Association, should be a formally-recognized professional figure.

The Coffee Technicians Guild places emphasis on technician training, by organizing specific training lessons and sessions during this three-day period, in order to refine the coffee technicians’ skills. These technicians will be able to attend the Brewin foundation level module, a compulsory module for obtaining the certification.

It will begin with a detailed look at using multimeterson a daily basis, the aesthetic and functional differences between the various models on the market and their usefulness for making accurate electrical diagnoses. The next module concerns water treatment, which is an essential element for producing excellent coffee. The technicians will learn how to check the quality, pressure and flow, understand how a different water can change the flavor of a coffee by tasting this for themselves, and also learn how to test the equipment in order to identify any water-related issues.

A useful and important module will be devoted to the technical support side of the business. Attendees will learn how to manage customer requests on a daily basis and about the decisions that every business owner has to face in the immediate future.

General Espresso Equipment Corporation
7912 Industrial Village Road
Greensboro, NC