Wega, a new, strong and recognisable image.
An ever-growing brand with solid roots.
The communication history of Wega, one of the most famous brands in the Ryoma portfolio, has reached a new turning point.
Always an ambassador of Italian quality and excellence in the world, Wega now has a new image, redesigned to consolidate the strong presence of a recognisable reality, making it suitable for all the needs of today’s communication scenario. The rebranding is based on the values of tradition and a vision of the future: at Wega we create design machines that encapsulate the essence of real espresso.
The iconic monogram of the cup is simplified in favour of cleaner lines, while the typeface – particularly memorable and instantly associative – is enhanced. For the typographic part, a study was also developed around a custom corporate bold typeface that would capture the soul of Wega.
The new claim – Superior Coffee Experience – evolves in line with the company’s internationalisation, highlighting the coffee experience that is made possible by the quality and tradition of an ever-growing brand with solid roots.
Wega is ready for a new adventure with an exclusive face that interprets the perfect fusion of design and technology, concentrating the aroma of coffee in an aesthetically perfect gesture.
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