Astoria, a clear and futuristic rebrand
The new claim emphasises tradition in a recognisable and straightforward way.
An important step for Astoria – one of the historic brands in the Ryoma portfolio – marks a new beginning in communicating its core values.
The V12 Design studio has overseen a rebranding that represents a real turning point in the history of the Italian brand, reaffirming its important tradition in a modern and entirely new key.
A future of excellence awaits Astoria, which now presents itself with a new logo that is clear and futuristic, with a decisive character, projected towards an ascending pyramid that recalls the brand’s vision of developing upwards. The bright, luminous and dynamic Pantone red is adaptable to the darkest backgrounds and any situation.
With the new claim “With you. With coffee”. Astoria aims to enhance tradition in a snappy and recognisable way, exporting reliability and great performance around the world.
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