NEWS

22 June 2022

Macap presents Labo x Aeropress, a collaboration of action and excitement

The new coffee grinder will be starring at World of Coffee 2022.

After a three-year absence, the World of Coffee returns to a Milanese venue of excellence with events and competitions that attract Specialty Coffee professionals and enthusiasts from all over the world. On this occasion, Macap is pleased to make official its new partnership with Aeropress, which has chosen the new LABO coffee grinder as the official sponsor for its world championships.

LABO was created to intensely experience any exploration in the world of coffee and is the result of about a century of evolution and inventiveness of the Venetian company that represents the history of the Italian grinder. Highly versatile, adaptable to alternative extractions, LABO is designed for baristas who want to build a dynamic and experimental relationship between coffee beans and espresso machine.

Convenience, intuition, speed, precision and stability are the essential parameters of an unmistakably Italian design. The collaboration with Aeropress, the famous device with which to extract coffee in any situation, makes this product a winning match for creating an infinite number of recipes, combined with a single dispenser that can grind any grain size precisely at all times.

Visitors will not only be able to admire the fruit of this collaboration up close, but will also be able to see LABO x Aeropress in action thanks to the presence of Renata Zanon, coffee expert and brand ambassador for Macap. There will also be two Aeropress available for anyone wishing to test the grinder from the world competition and various types of coffee from numerous roasters.

The Studio home line, comprising the M2M and M2E Domus, will also be presented during the event. The coffee grinders in this segment are designed to condense all the professionalism, tradition and reliability of Macap in domestic use. From the studio to the office, this line is simple yet high-performance in its interpretation of the origin and roasting of coffee, managing to process the beans with the utmost precision.

 

Barista Attitude at the World of Coffee 2022 with the new Tempesta, the official WBC machine

A competition version of the brand’s jewel tells it’s philosophy on an international stage

 

After three years, for the first time in its history in Milan, the World of Coffee will open its doors, to connoisseurs and lovers of Specialty Coffee, with a jam-packed schedule of events and competitions.

Barista Attitude will attend with its new Tempesta in competition guise. The official machine of the World Barista Championship until 2025, spreads the word of the brand’s project through its ambassadors from all over the world.

Designed and built for competing artists, the Tempesta features an elegant and futuristic design, with steel legs and an intuitive and versatile touchscreen that allows the barista to focus on the action. The version that visitors will be able to admire at the stand features: a special back panel on which the word ‘gara’ is engraved in glossy black; WST competition filters; double and bottompless filter holders and a competition display as a software option. It is definitely a machine to be discovered, devoted to experimentation, exploration and – especially in this case – challenge.

Throughout the event Andrea Allen, Emi Fukahori, Diego Campus and Michalis Dimitrakopoulos will be present as official ambassadors of Barista Attitude as they perfectly embody the authentic philosophy of this brand and the true vocation for the art of extraction. Much more than just words, this is a real project that captures the attention of the coffee world and influences it in a proactive manner as well as sharing messages and values with the community. Born from years of experimentation, this is a sort of manifesto that not only involves a high quality product but also the experience that the brand wants to share through it.

Barista Attitude also focuses on the social impact of its product. To support coffee farmers, the company sponsors the Specialty Coffee Association’s Buyers and Sellers of Coffee programme to connect with producers, buyers and roasters of green coffee. Internally, it is also conducting its own diversity and inclusion programme to culturally map areas for improvement as a company and as a group of people. A future-forward journey, then, that focuses on espresso as a social aggregator.