Wega Macchine per Caffè is airing a new commercial to mark the official launch of its new IO machine. The commercial highlights the young, funky style of the IO with a spectacular riot of colour – all to the fast, catchy beat of a dubstep song.

A contemporary urban-style loft, the perfect reflection of Wega’s Strong&Tough style, is suddenly lit up by an explosion of colour. Centre stage is none other than the new IO, a real gem of design and technology, in its three colour options – Brilliant Orange, Acid Green and Pearl White. With them is a barista who, as he puts the filter holder into each machine, causes a jet of orange, green or white to spray out, hitting three different people dressed in black: a hip hop dancer, a skater and a rocker.

No words, just images, while the key message of the commercial appears at the end, alongside the three machines and the slogan “COLOUR YOUR COFFEE”. The message couldn’t be clearer: this latest addition to the Wega range will bring style and energy to any setting, at the same time offering all the taste and quality of authentic Italian coffee.

You’ll find the video – along with IO’s own new funky webpage, plus the latest catalogue – online at

The new IO is a machine that stands out from the rest. A symbol of fashion, creativity and style, it is perfect when space is limited or consumption is lower, with 1-unit and 2-unit COMPACT models available in addition to the classic 2-unit model.